NOVO — Local SEO for Home Service Businesses
Local SEO for Home Service Businesses

Rank Higher on Google.
Get More Customers.

We help home service businesses rank better on Google Maps and local search so more calls turn into booked jobs.

Roofing Electrical Heating HVAC Solar Home Renovation
+147%
Organic calls / month
#1 Maps
Local Pack ranking
Your Business ★★★★★ · #1 Maps
1
Your Business
★★★★★ 4.9 · Roofer · 0.8 mi
2
Competitor A
★★★☆☆ 3.8 · 1.4 mi
3
Competitor B
★★★☆☆ 3.4 · 2.1 mi
Built for Roofing Electrical Heating HVAC Solar Home Renovation
1The Problem

Are Local Customers Finding You?

Most home service customers go straight to Google, choose from the top results, and call. If you're not showing up where they search, those jobs go elsewhere.

  • If you're hard to find, the phone stays quiet
  • Higher-ranking competitors win work you could be getting
  • More clicks mean nothing if they do not turn into calls
76%
of local searches lead to action within 24 hours
more calls can come from top local positions
google.com · roofer near me
📍 Local Results
Your Business ✓
★★★★★ 4.9 (128) · 0.8 mi
Competitor A
★★★☆☆ 3.8 (32) · 1.4 mi
Competitor B
★★★☆☆ 3.4 (19) · 2.1 mi
yourbusiness.com
Best Roofer in [Your City] | Free Quotes
Trusted local roofing. 5-star rated. Same-day response.
competitor-a.com
Roofer | City Area
General roofing services available.
2What We Do

Get Found. Build Trust. Get Calls.

We help home service businesses show up on Google, look like the trusted choice, and turn more traffic into enquiries.

How It Works
01

Show Up Nearby

Appear when people in your area search for the work you do.

02

Build Trust Fast

Strong rankings, reviews, and local signals make you the obvious choice.

03

Turn Clicks Into Calls

Better visibility brings in more qualified enquiries and booked jobs.

3Built for the Long Term

Growth That Compounds.

Ads stop the moment you stop paying. Strong local visibility keeps working over time, helping you build steadier inbound work from Google.

Customers Decide Fast

In home services, people rarely compare for long. They call the business that shows up first and feels trustworthy.

High-intent searches

The Work Compounds

Unlike ads, strong local visibility keeps paying off over time. Every month builds on the last.

Long-term asset

Trust Builds Through Visibility

The more often your business appears in local search, the more familiar and credible it feels.

Visibility builds over time
Better local presence brings better-fit calls
Reviews keep building trust
Inbound demand becomes steadier and more predictable
Local Visibility Score
Tracked monthly across your key search areas
↑ Growing
Audit complete
First rankings move
Map Pack visibility
Consistent inbound leads

See What's Holding
You Back.

Book a free strategy call and we'll show you where visibility, trust, or conversion is being lost.

Book a Free Strategy Call

Clear advice. No pressure. Just a focused look at what's stopping more inbound calls.

5Who It's For

Built for Home Service Businesses.

Best for service businesses that want more consistent local visibility, stronger trust, and less reliance on referrals alone.

  • Roofing companies
  • Electricians
  • Heating & boiler companies
  • HVAC contractors
  • Solar installers
  • Home renovation contractors
Book a Free Call →
GeoGrid Ranking Impact
Search term: roofers near me · Leeds, UK · 2-month campaign
Before SEO
14.6
Avg. Rank
1–73%
8–1521%
16–20+76%
After SEO
3.2
Avg. Rank
1–778%
8–1516%
16–20+6%
High Ranking (1–7)
Mid Ranking (8–15)
Low Ranking (16–20+)
6How We Work

You'll always know what's happening and why.

We don't believe in keeping clients in the dark. You should always feel like a partner, not just a paying customer.

Monthly Reports

At the end of every month you get a straightforward report — what we worked on, what moved, what's next. No jargon, no filler.

Monthly Review Call

We jump on a call once a month to walk through progress together, answer your questions, and make sure we're working on what actually matters to your business.

No Long-Term Contract

You're not locked in. If it's not working for you, you can walk away after month one. We think that's how it should be — we keep clients because we deliver, not because they're stuck.

7Client Results

Real Results. Real Businesses.

Real feedback from home service businesses seeing stronger visibility, more calls, and steadier enquiries.

100%
month-on-month client retention
★ 5.0
average client rating
60–90
days to first visible results
★★★★★
"

We'd been relying on word of mouth for years and it was getting inconsistent. Within a few months of working with NOVO, we started getting calls from people we'd never met, just finding us on Google. It's changed how steady our bookings are.

★★★★★
"

Our heating business had been stuck for a while. We were doing fine on referrals but knew we were missing people searching online. NOVO sorted the Google side properly. The reports are clear, the calls are up, and I actually understand what's happening with our visibility now.

★★★★★
"

What I appreciated most was how straightforward they were from the start. No big promises, just an honest look at where we stood and a plan to improve it. Six months in, our enquiries from Google have more than doubled.

★★★★★
"

We'd been invisible on Google Maps for years despite having loads of happy customers. NOVO fixed that. They optimised our profile, tidied up our website, and within two months we were showing up when people searched for solar installers in our area. Simple as that.

★★★★★
"

The monthly calls are brilliant. It doesn't feel like a supplier relationship — more like they're genuinely invested in how the business is doing. The leads have been better quality too, not just more volume. People calling already know what they want.

★★★★★
"

I run a small plastering business and didn't think SEO was really for companies like mine. But the work coming through Google now is proper — homeowners with real jobs, not tyre kickers. Best decision I've made for the business this year.

★★★★★
"

My biggest frustration before NOVO was not knowing what I was getting for my money with other agencies. With NOVO it's the opposite. Every month I can see exactly what's been done, what rankings have changed, and what's coming next. That transparency alone is worth it.

★★★★★
"

We operate across three postcodes and were struggling to rank in all of them. NOVO built out location pages for each area and within four months we were ranking well in all three. Our enquiry rate has nearly doubled and the phone doesn't stop on weekday mornings.

★★★★★
"

Honestly wasn't sure what to expect. My daughter convinced me to try it after years of me saying Google stuff wasn't for tradespeople. She was right. We're getting jobs from it every week now and I didn't have to do anything complicated. They handled everything.

★★★★★
"

We do high-end kitchen and bathroom renovations and needed clients who were actually serious. NOVO helped us rank for more specific searches in our area, which meant the people calling us were already looking for exactly what we offer. The quality of enquiries is night and day from before.

★★★★★
"

I've been an electrician for nineteen years and spent the last five trying different ways to get more work online. Nothing stuck until NOVO. They got us into the Local Pack in our main area within eight weeks and we've stayed there since. Solid, reliable, worth every penny.

★★★★★
"

We mainly do commercial HVAC but wanted to grow our residential side. NOVO helped us build a proper presence for the residential searches while keeping our commercial visibility strong. Both sides of the business are growing now and we've taken on two extra engineers this year.

★★★★★
"

My website had been the same for five years and I knew it wasn't helping. NOVO flagged it straight away, made some targeted improvements, and combined that with the SEO work. Within about ten weeks the number of people calling after visiting the site went up noticeably. It wasn't a rebuild, just the right changes.

★★★★★
"

I was doing a lot of paid ads and spending more than I was comfortable with. Switched the budget over to NOVO and local SEO instead. The leads took a couple of months to build up but they're free once they come in. I'm spending less and getting more enquiries than I was with ads. Wish I'd done it sooner.

★★★★★
"

As a sole trader I was worried I couldn't compete with the bigger companies in my area. NOVO showed me that visibility is actually about the right strategy, not the size of your business. We're now outranking companies that have been around twice as long as us.

★★★★★
"

The no-contract thing was what convinced me to give it a go. I didn't want to be locked into something that wasn't delivering. But honestly I've never had a reason to leave. Results started showing around month two and they've only improved since.

★★★★★
"

We're a family business and I handle everything from quotes to managing the lads on site. I don't have time to think about Google. NOVO just gets on with it — I get a clear report each month, we have a quick call, and the enquiries keep coming. That's all I wanted really.

★★★★★
"

We'd just set up the business and didn't have a big reputation yet. NOVO helped us build credibility online from scratch — sorted our Google profile, got us ranking, and helped with getting our first reviews showing properly. We looked established before we really were, which helped win early clients.

★★★★★
"

I've recommended NOVO to two other tradespeople I know and they've both had good results too. That says it all really. It's not a flashy service, they don't make bold claims — they just do solid work and the results come. Exactly what you want from someone you're paying monthly.

Showing 4 of 20 reviews

8FAQ

Common Questions.

Straight answers to the things most business owners want to know before getting started.

How long does it take to see results? +

Local SEO builds over time, but many businesses start seeing early movement within 60 to 90 days depending on their market, competition, and starting position.

Do you only work with home service businesses? +

Yes. We focus on home service businesses because the strategy, customer behavior, and local search opportunities are very specific.

What if my website also needs work? +

We help with that too. If your site is making it harder for visitors to trust you or contact you, we improve the pages and structure so more traffic turns into calls.

Am I locked into a long-term contract? +

No. We want clients to stay because the work is producing results, not because they are tied in.

Will I know what's being done each month? +

Yes. You'll get clear reporting, clear priorities, and a straightforward view of what improved and what comes next.

Is this the same as running ads? +

No. Ads stop when the spend stops. Local SEO helps build visibility that compounds over time and keeps bringing in opportunities.

Ready for More Local Calls?

If better visibility on Google would mean more leads and booked jobs, let's look at what's possible for your business.

Book a Free Strategy Call

We'll show you where you stand, what's holding you back, and what to do next.

© 2023 NOVO. Local SEO for home service businesses.